When Madonna singed with
Live Nation in October of 2007, a lot of eyebrows were raised at the potential
$120 million contract. Her last few albums had done well but not spectacular;
however, she was still a huge concert draw.
Well, Live Nation and Interscope Records (who is releasing her new album in conjunction with Live Nation) must be grinning from ear-to-ear because the media juggernaut that is kicking off the run up to Madonna's MDNA album is producing huge results.
Last Sunday night, her performance during half-time at the Super Bowl was the most watched in history with 112.6 million viewers. That twelve minutes actually had a higher viewership than the actual game. That performance pushed the pre-orders for the album to the top of the charts in iTunes stores in fifty countries around the world.
Two days before, Clear Channel stations had a coordinated the premier of the single Give Me All Your Luvin' on its stations with hourly plays throughout the day and had the video playing on digital billboards in many markets.
Interscope Records outlined some of the other numbers that Madonna is putting up in a Thursday press release.
50 - Number 1's Pre-orders for Madonna's MDNA album on iTunes (biggest one day pre-order in iTunes history) hit the top spot at iTunes stores in 50 countries!
11,000,000+ - YouTube downloads of new Madonna video.and counting. The most searched subject on YouTube and Google during the Super Bowl.
13 - Madonna's new single catapults to the #13 spot on Billboard's Hot 100 Chart
56 - "Give Me All Your Luvin'" marks Madonna's 56th appearance on the Hot 100 according to Billboard's Keith Caulfield
47,100,000 - Households saw Madonna's Super Bowl Performance
6 - Trending at No. 6 on European Airplay Charts
2 - iTunes Single, jumped from previous spot 11 after the Super Bowl
2,500 - Spins in less than 48 hours at Top 40 radio
25 - "Give Me All Your Luvin'" single's chart debut
51 - Global Tour Dates Announced by Live Nation
1600 - Clear Channel Digital Billboards Around the Globe aired Madonna's "Give Me All Your Luvin'"
Super Bowl Numbers:
320 - Hours of rehearsal prior to performance
750 - Hours to create and complete the Givenchy gold cape Madonna arrived in
4 - Special guests: Nicki Minaj, M.I.A., LMFAO and Cee Lo Green
1 - Slackliner
20 - Dancing Dolls
17 - Core Dancers
200 - Members of Gospel Choirs from Indianapolis area
150 - Gladiators carried Madonna onto the stadium with 280 feet of custom made 3 inch rope
1,200 lbs. - weight of Madonna's golden throne designed by Madonna and Jimmie Martin in London. Throne included 2 specially designed sphinx heads covered in Swarovski crystals
100 - Members of Drumline
250 - Volunteers who assembled and took down stage during half time in 6 minutes (go Hoosiers!)
27 - Carts which carried the stage were wheeled in by the volunteers
36 - Projectors hung from ceiling of stadium to create light show
120 - Individual lashes applied to each of Madonna's eyelids per eye
18,000 - Rose gold ground down and added to Madonna's eye shadow and lips by makeup artist Gina Brooke
200 - Pairs of black briefs provided by Calvin Klein for the Gladiators (they got to wear them home)